In this episode we explore the interesting success story of Lomar thobes with it-s founder Loai Nasseem. No success story is complete without failures. Loai tells us his failures that led to the success of Lomar. PS: From a fashion design point of view, the Saudi thobe stayed unchanged for decades. At the turn of the century Lomar spearheaded a cultural shift in thobe designs by making them more functional, hip, and modern. Revolutionizing a cultural dress and making it mainstream is no easy task, and that is the main reason we decided to talk to Loai. - - 70% Arabic - 30% English