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A branded podcast is a marketing initiative by a brand that’s not strictly promotional, but ties into the brand’s messaging.
These podcasts have the same storytelling qualities of a typical podcast while aligning with the brand’s mission.
Some branded podcasts are more promotional than others.
Branded podcasts give businesses a voice, and are the perfect tool for driving awareness and authenticity. They are a powerful content strategy for companies when done right.
Deliver a message through a story to build trust, drive awareness, and evoke authenticity.
Let the audience know your business through the value you provide. Branded podcasts achieve unique cut-through with ad avoiders. Podcast listeners are active, and the activity makes listeners more eceptive.
Especially on-the-go during commute times.
strings.Unlike posts, blogs, articles, and videos, podcasts have a long average duration and let you explain the whole picture.
Podcasts can be a great way to propagate the vision of the management to all corners of a corporation.
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