Kamal Dimachkie and Eddie Maalouf are veteran marketing and communications experts from the MENA region. They have recently launched Tough Love Advisors, a new age consultancy practice. We discuss the challenges of new beginnings, the pillars of brand building, the role of marketing and the impact of social media, influencers, technology and more on how we succeed or fail at brand building. Learn more about your ad choices. Visit megaphone.fm/adchoices