Zaid Al-Tamimi is an expert on the history of media, communications and geopolitics. On this episode, he discusses the rise and fall of Western-media and the changing global narratives and spheres of influence. He explains how media has the power to shape public discourse, sway public opinion, and influence positive and negative change. The current state of American-media highlights the country-s deep political and moral divisions. Drawing upon the work of Edward Bernays, the father of public relations and propaganda, Zaid illustrates how media has been used to manipulate public opinion for decades. As Saudi Arabia undergoes rapid modernisations, media is expected to play a pivotal role in shaping the country-s narrative.