Marloes Knippenberg is the CEO of Kerten Hospitality, a Global hospitality operating group that manages mixed-use lifestyle ESG developments in more than 12 different countries including Saudi Arabia. Originally from Holland, Marloes has lived and travelled all over the world, and feels home and connected to the Middle Eastern culture, people and the cuisine. Mo and Marloes discuss SaudiVision 2030, the changing idea of luxury, the rise of digital nomads, and how the hospitality industry has evolved from hotels to many other asset classes. One of Kerten Hospitality-s flagship projects, The House Hotel in Jeddah, recently celebrated its one year anniversary.