Branded Podcasts



A branded podcast is a marketing initiative by a brand that’s not strictly promotional, but ties into the brand’s messaging.
These podcasts have the same storytelling qualities of a typical podcast while aligning with the brand’s mission.
Some branded podcasts are more promotional than others.

Branded podcasts give businesses a voice, and are the perfect tool for driving awareness and authenticity. They are a powerful content strategy for companies when done right.



Get your branded podcast

Why Your Business Needs a Podcast?


Deeper bonds with your audience

Deliver a message through a story to build trust, drive awareness, and evoke authenticity.


Promote your business with a different approach

Let the audience know your business through the value you provide. Branded podcasts achieve unique cut-through with ad avoiders. Podcast listeners are active, and the activity makes listeners more eceptive.


Accessible anytime and everywhere

Especially on-the-go during commute times.


Unlike posts, blogs, articles, and videos, podcasts have a long average duration and let you explain the whole picture.

strings.Unlike posts, blogs, articles, and videos, podcasts have a long average duration and let you explain the whole picture.


Internal Communications

Podcasts can be a great way to propagate the vision of the management to all corners of a corporation.



Case Study

BBC study that explores the power of branded podcasts found that branded podcasts lift:



Awareness                                89%

Brand favorability                  24%

Brand consideration            57%

Purchase intent                      14%

Our Clients

Al-Arabiya Podcasts

Behind the Movies

MetLife

Calculated

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